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Awaken Collection

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Awaken is Bettie’s first women’s collection. The design concept is inspired by simple geometry, with square represents principle, and circle manifests the wisdom of life. Their co-existence exemplifies apparent contradictions, nevertheless in real life, a balance of both elements is needed to manage and achieve in life. Bettie’s first women’s collection focus on cutting that aims to highlight the unique inner personalities of women.

‘Gentle Appearance with A Tough Personality’ is seemingly a characteristic of women in the 21st century.
They are independent and well aware of what they really want to pursue and possess. The combination of
square and circle are thus presented as conflicting ideologies that symbolize the attitude and image of women in modern society.

Stripes and Scottish Tartans underlines the choice of fabric for ‘Awaken’ and is inspired by the deepest thoughts of the designer’s experience in the UK, and also want to awaken other’s awareness of classical and traditional beauty. The two patterns post an illusion of the like of square and circle. Scottish Tartans have a long history in the UK, and each piece of Scottish Tartans are uniquely and colorific named after different families and institutions.

The designer’s vision is to empower women to express themselves confidently and encourage them not to shy away from their distinct personalities. Bettie’s clothing is created and re-created by their own stories, where the brand aspires to give clothing a life meaning, and to pass on the classiness elegantly.

World of Bettie

Worldof Bettie

Bettie began her fashion designer career in the UK.
After receiving her degree at University of the Arts London, Bettie worked for the fashion studio of Alexander McQueen and Giles Deacon, where she gained an insightful perception and hands-on experience of bespoke British tailoring. Bettie revels in the edgy juxtaposition of a forward-thinking fashion narrative and a meticulous attention to artisanship.

Bettie’s vision for tailor-made clothes is fulfilled through the respect for craftsmanship and sartorial traditions with an evocative expression of refined detailing. Her adept use of self-created patterns for suit jacket linings has imbued creative nuances with formal tailoring and the dimensionality of personalized particularities during the bespoke experience. A contemporary introspective kaleidoscope that reflects the many facets of Western and Asian cultural inspirations.

Now Hong Kong-based, Bettie launched her eponymous fashion label and bespoke tailor store, welcoming a clientele of anyone who seeks tailored-made suits with a proper touch of imagination.

‘Simplicity but not boring’ you can still spot out some ‘Complication’ in her design. That ‘Complication’ is the color of pattern, this is also one of the reasons why Bettie has been established. The previous working experience at Alexander McQueen had open up her mind into another extend, the sensitiveness on color and to stunning visual effects on the pattern.
And ‘Complication’ are also the unconventional and asymmetric cuts that she applies as unique details into her creations, through inserting the architectural element into the cutting, to make the silhouette surprisingly structured.

The Stitching at the four corners on the label of each model represents the colour of life and passion, and also the passion of Bettie as well. She hopes everyone who wears Bettie can feel this warm love.